VIDEO | by ModaMob

Yves Saint Laurent to Be Renamed Saint Laurent Paris

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VIDEO DESCRIPTION:
Hedi Slimane, who is the head of the French fashion house plans to change the name of the iconic brand Yves Saint Laurent ...
to Saint Laurent Paris and introduce branding over the next few weeks, according to WWD. The famous YSL logo will remain on products, but the name will be changed to Saint Laurent Paris. The new collection from Hedi will be shown to buyers only in Paris from June 28 to July 4th. The majority of the past seasons looks will go on sale immediately.
Posted: 06/22/2012 | Views: 108,068 | Duration: 00:48
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