VIDEO
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by
BeetTV
YuMe Introduces Interactive Pre-Roll Unit
VIDEO DESCRIPTION:
YuMe, the Redwood City-based video advertising technology platform, has released a standard interactive pre-roll ad format,
...
the company announced today. The new product allows advertisers to introduce social functionality and product links. For an overview on the new product, the value of interactivity of pre-roll ads, and overview on the industry, we spoke with YuMe's Chief Revenue Officer Scott McLernon.
Posted: 10/06/2011
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Views: 1,552
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Duration: 04:32
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