YouTube's Original Content Initiative to Bring Higher CPMs; Mondo Media Testing New Pilots
( 04:19 )
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YouTube's new original content initiative is likely to bring an increase in CPMs for programmers and the site, says John Evershed, CEO of animated programmer Mondo Media and a YouTube partner, during an interview with Beet.TV in Manhattan at the Streaming Media East conference. YouTube is starting to sell the programming in its new content initiative at a premium, which could improve CPMs, Evershed says.

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