Work in Progress: Building Brand China
( 03:29 )
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He's a brand himself - known for his sophisticated style with a China twist David Tang is founder of chic upmarket retailer Shanghai Tang which he sold to Europe's Richemont group - and the founder of the luxurious China Club, a dining and recreation. While Tang has created concepts around the theme of China himself - the country has yet to develop brands with global recognition despite its swift rise on the world stage.

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