Will.I.Am Helps Launch Ekocycle Recycling Movement
( 03:00 )
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Pop superstar will.i.am officially adds new members to his Ekocycle movement, which partners with sponsors to encourage recycling behavior by creating innovative green products. Pop superstar will.i.am first started working on a major recycling initiative in 2009 and last night was able to officially add new members to his Ekocycle movement -- which partners with sponsors to encourage recycling behavior by creating innovative green products.

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