VIDEO | by The Street

Why Yahoo! Tapped Taylor Swift for Its Foray Into Online Video

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VIDEO DESCRIPTION:
Yahoo! has been tiptoeing into original Web content creation but made a bang Monday evening with its live stream event featuring ...
Taylor Swift. To compete with Netflix, Amazon and Hulu, Yahoo! has adopted traditional broadcaster’s strategic game plan focusing on the spectacle of the live event, while still appealing to the cord-cutters' mentality.
Posted: 08/19/2014 | Views: 154 | Duration: 01:01
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