Why Tell Stories People Can Identify as Their Own
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In Chapter 9 of 13, storyteller and entrepreneur Michael Margolis shares why successful stories are sincere and worth telling. Ultimately, it is about telling a story others can believe in and identify as their own. Margolis is the founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. As a consultant, educator and writer he uses storytelling to create more effective branding, innovation and culture change.

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