Courtney Spence on Why Non-Profit Invests Big in Social Media Marketing
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VIDEO DESCRIPTION:

In Chapter 12 of 19 in her 2012 Capture Your Flag interview, non-profit executive Courtney Spence details how her organization's social media marketing strategy has shifted drastically over the past few years. She notes how traditionally non-profits are encouraged to invest most funds in programming and how that is finding more balance with marketing and communications initiatives involving social media. Spence is the Founder and Executive Director non-profit Students of the World.

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