Why Going Into Business With Friends Can Be Challenging
( 01:42 )
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VIDEO DESCRIPTION:

Social media expert and Carrot Creative president Mike Germano shares the big challenges starting a business with close friends. He notes how the hardest part is when personal things come up that force you to choose between being a business partner and a friend. It runs counter to focusing 100% on the business but Germano notes that friends all come first and that long-term it is best for everyone involved. Germano is co-founder and president of new media agency Carrot Creative.

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