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FabTV goes to the shopping mecca, New York City, to profile the best pop-up shops of the holiday season. We explore pop-ups ...
from SoHo’s eco-chic Nau boutique, to the amazing accessories at Linea Pelle’s Henri Bendel pop-up shop, to the Gap's charitable (Product) Red pop-up, and Alice + Olivia's exclusive pop-up at Scoop NYC.
Tags:Inside Look at New York's Best Pop-Ups,FabTV,pop up shop,pop up shop trend,pop up store,pop up store 411,popsugar tv,temporary boutiques
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What's Up With the Pop-Up Shop? An Inside Look at New York's Best Pop-Ups
Jane: Hi, I’m Jane Notar here in location at New York City for FabTV. Every pop-up store offers something completely different. So, FabTV came to one of the world’s shopping Meccas to check out some of the hottest top looks there are.
Andrew: A pop-up shop is a temporary boutique in any given location where Henri Bendel in Fifth Avenue. You walk in, you smell the leather, and you see those gorgeous colors. We have exclusive products whether it’s cosmetic bag, or small leather goods or even handbags that we’re doing exclusive that you can’t get in any other retailer.
Callie: For GAP, a pop-up shop is actually unique and that this particular store in 54th and 5th in New York is permanent. And what changes is the concept within the store. So, we have bunch of different collaborations and collections that we bring in. We change it about every month or so. It’s an interesting collection of things that you wouldn’t find in any other shop. 50% of the sales for GAP product thread goes to benefit the global fund which fights AIDS in Africa.
Stacey: Hi and welcome to Alice and Olivia Scoop. Come on in. Pop-up shop is coming like all shapes and sizes. We took a section of an existing store but some people take 5000 square foot space. Other people take 500 square foot space. There's a lot of creativity in it.
In our own stores sometimes, we carry things that we don’t carry in other places so here we have our whole kids’ line. So, it’s the only store that has all the kid’s stuff. We’ve been doing like special product. We did these very cool rip tank tops. We did this cool like fury jacket which I think is really cute.
Mark: For us a pop-up store is something that is limited on time and duration, roll into a space, used to bounce that it has whole of your product and really bring in a community of people around us.
We’re having a private and by the events every Tuesday night and public events every Thursday night. Pretty condensed and packed a real fun weeks or months of stuff going on.
Andrew: I’m not so sure that the pop-up stores are tossing fad. I think it’s a phenomenon that will steadily continue to grow.