VIDEO
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by
Capture Your Flag
What Creates Influencer Culture Clusters
VIDEO DESCRIPTION:
In Chapter 5 of 12, media and publishing entrepreneur Phil McKenzie shares why he sees influencer culture by clustering together
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arts, entrepreneurship, philanthropy, and technology communities. He finds intersections across these individual groups. Influencer culture cannot be defined without understanding how it connects the dots. Marketing and brand professionals develop models to plug into and influence culture. McKenzie shares how influencer culture is different than mass market culture.
Posted: 01/17/2011
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Views: 3,337
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Duration: 03:51
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