VIDEO
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by
BeetTV
Weather Channel Readies Universal Pro for Consumption
VIDEO DESCRIPTION:
CHICAGO -- The Weather Channel is expanding its marketing reach further into multiscreens via an initiative to create profiles
...
of consumers across screens, says Curt Hecht, Chief Revenue Officer for The Weather Channel Companies. Beet.TV contributor Ashley Swartz spoke to Hecht at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices about multiscreen strategies, programmatic buying, and Weather Channel's acqusitions over the last year.
Posted: 10/29/2012
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Views: 2,011
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Duration: 11:16
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