Wal-Mart's Low Price Dilemna
( 01:53 )
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Wal-Mart brought holiday cheer to its consumers this holiday season, but at the expense of its own bottom line. Aggressive price cuts to compete with dollar stores and other discounters got registers ringing but earnings took a hit. Candace Corlett is president of consulting firm WSL Strategic Retail- which did a study called "Where did the Wal-Mart Shopper go" - says Wal-Mart's image is confusing to customers.

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