VivaKi's Trading Desk Generating Higher CPM's for Publishers
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CHICAGO-- Premium buying is highly possible with audience buying online and many publishers are seeing higher CPMs with this approach, says Mike Zeman, VP Solutions at Publicis Groupe-owned VivaKi Nerve Center. Beet.TV contributor Ashley Swartz spoke to Zeman at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices about its Audience on Demand trading desk, how VivaKi finds audiences online for marketers, and what's to come in the next 24 months.

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