VIDEO
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by
BeetTV
Video Sites Need to Diversify Ad Formats
VIDEO DESCRIPTION:
There may not be enough ad dollars to go around for video sites, so they should aim to diversify the type of advertising
...
they rely on, says digital video consultant Joanna Breen during an interview taped at the recent Beet.TV executive retreat. "Video content creators have to start looking at a nuanced content strategy in order to survive," she says. While pre-rolls and mid-rolls will play a part, she urges publishers and video creators to look into branded video and native video ad experiences.
Posted: 03/08/2013
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Views: 839
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Duration: 05:30
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