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Video Metadata Drives Engagement Rates As Much as 300%

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VIDEO DESCRIPTION:
The presence of tags and transcripts in and accompanying video on the Web can drive engagement rates by anywhere from 40% ...
to 300%, says Tom Wilde, CEO of content optimization platform RAMP. Beet.TV caught up with Wilde for a discussion of the growth of metadata in video and how it's driving ad opportunities. In addition to engagement rates, rich metadata can also help with more refined ad targeting, he explains in this video interview.
Posted: 07/12/2012 | Views: 1,602 | Duration: 04:21
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