VIDEO | by WSJLive

Viacom's 'SpongeBob' Ratings Crisis

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VIDEO DESCRIPTION:
Ratings data show the driving force behind Nickelodeon's sharp audience declines in recent months has been SpongeBob SquarePants. ...
John Jannarone on The News Hub explains how Nickelodeon is reacting. Photo: Nickelodeon/Everett Collection.
Posted: 05/02/2012 | Views: 841 | Duration: 02:12
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