VIDEO
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by
WSJLive
Viacom's 'SpongeBob' Ratings Crisis
VIDEO DESCRIPTION:
Ratings data show the driving force behind Nickelodeon's sharp audience declines in recent months has been SpongeBob SquarePants.
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John Jannarone on The News Hub explains how Nickelodeon is reacting. Photo: Nickelodeon/Everett Collection.
Posted: 05/02/2012
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Views: 678
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Duration: 02:12
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