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A small Texas business says its customers aren't smokers. Rather they consume vapor infused with nicotine. The AP's John ...
Mone explains why business has picked up steam. (June 21)
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ASSOCIATED PRESS - AP CLIENTS ONLYLOCATOR: PANTEGO, TEXAS DATE: JUNE 19, 20131. CS exterior of Vixen Vapors2. WS exterior of Vixen Vapors3. Nats Full of Daniel Hart taking a draw from his e-cig 4. SOUNDBITE: Daniel Hart, Vixen Vapors (transcript below)5. WS interior of Vixen Vapors5. CS of woman exhaling nicotine laden vapor 6.SOUNDBITE : Lyndee Davis, Co-owner, Vixen Vapors. (transcript below)7. MS of man checking out e-cig vapor flavors8. CS of him drawing on e-cip sampler9. SOUNDBITE: Lyndee Davis, Co-owner, Vixen Vapors. (transcript below)10. MS of vapor flavors11. CS on vapor flavors sign Source: AP. DATE: Unknown. Locator: Unknown 12. FILE VO of man lighting cigarette. APTN CLIENTS ONLY LOCATOR: PANTEGO, TEXAS DATE: JUNE 19, 2013 13. SOUNDBITE: Brandon Grandstaff, Customer"I'm getting the nicotine I crave. I'm happy. No craving for cigarettes though" 14. MS of technician mixing nicotine solution with flavors in the Vixen Vapors lab 15. CS of technician moving vapor bottles 16. WS of woman sampling vapors 17. CS of woman sampling vapors 18. CS of man exhaling a thick vapor cloud 19. SOUNDBITE: Dr. Thomas Glynn, American Cancer Society. (transcript below)20. CS on Lyndee Davis 21. Man exhaling vapor after a draw 22. SOUNDBITE: Lyndee Davis, Co-ownder, Vixen Vapors. (transcript below)23. CS on front door of Vixen Vapors opening 24. CS on e-cig sitting in a display case 25. MS on customers sampling vapors inside store(VOICE-OVER)AT VIXEN VAPORS THEY DON'T CALL THIS SMOKING-- SOUNDBITE: Daniel hart, Vixen Vapors" All that was, was vapor, there's no smoke to it." BUSINESS IS BUSTLING AT THE PANTEGO, TEXAS STORE. SOUNDBITE: Lyndee Davis, Co-owner, Vixen Vapors"We're looking to expand to 5 stores in the next two years.." THANKS TO ELECTRONIC CIGARETTES OR E-CIGS-- BATTERY POWERED DEVICES THAT HEAT A LIQUID NICOTINE SOLUTION WHICH USERS INHALE- SOUNDBITE: Lyndee Davis, Co-owner, Vixen Vapors"Electronic cigarettes call all the bases of smoking. It's not just the nicotine and tobacco that they're after. Its the oral fixation, that hand to mouth motion, you can play with it, blow the vapor, blow smoke rings, you can still be social. There's that social aspect to smoking." MANY HAVE FLAVORS AND DIFFERENT NICOTINE STRENGTHS. USERS DESCRIBE E-CIGS AS A PATHWAY TO QUITTING REGULAR SMOKING-- "I'm getting the nicotine I crave. I'm happy. No craving for cigarettes though" THE FEDERAL FOOD AND DRUG ADMINISTRATION IS STILL STUDYING E-CIGS, THE ONLY REGULATION IS THAT YOU HAVE TO be 18 OR OVER TO PURCHASE THEM. RESEARCHERS AT THE AMERICAN CANCER SOCIETY ARE STILL SKEPTICAL OF NICOTINE VAPORS- SOUNDBITE: Dr. Thomas Glynn, American Cancer Society" I think that e cigarettes do offer a less destructive alternative and that's a good way to describe it rather than safer, since there's no safe form of cigarette." BUT LYNDEE DAVIS IS A BELIEVER. SHE SAYS THEY HELPED HER QUIT- "I used to smoke a pack and a half a day." BIG TOBACCO IS BUYING IN TOO. THREE OF THE BIGGEST COMPANIES NOW MARKET ELECTRONIC CIGARETTES. JOHN MONE ASSOCIATED PRESS, PANTEGO TEXAS. (****END****)