VIDEO
|
by
BeetTV
TV Adopting Digital Tools in Addressable Buys; Look For More TV Targeting I
VIDEO DESCRIPTION:
The addressable TV business has made strides in recent months with investments led by Starcom and DirecTV, as well as set-top
...
box buys from the Obama campaign, and that will likely usher more spending in targeted TV in the year ahead, says Dave Morgan, CEO and Founder of Simulmedia, an audience ad network and TV targeting technology firm, during an interview with Beet.TV.
Posted: 12/18/2012
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Views: 2,013
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Duration: 05:57
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