VIDEO | by BeetTV

TubeMogul Finds 40 Percent of Real-Time Video Ads On Tier-One Sites

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VIDEO DESCRIPTION:
The real-time bidding business used to be thought of as a marketplace for remnant inventory. That perception is changing ...
and here's a useful stat to illustrate the transition: in August, TubeMogul saw 10 billion real-time biddable in-stream impressions from marketplaces and 40% of those impressions came from tier-one sites, says Brett Wilson, CEO and co-founder of video ad-buying platform TubeMogul. He spoke with Michael Learmonth, Digital Editor at Ad Age.
Posted: 10/05/2012 | Views: 1,994 | Duration: 13:43
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