Host: Both motoring journalist and customers who have been able to test the new Volvo V60 are in complete agreement. This is the sportiest this day car that Volvo cars has ever built. It has also gained the highest marks for its extremely dynamic driving characteristics which is an absolute must.
If you are to succeed in this extraordinary tough segment where customers are extremely demanding and know precisely what they want.
Male: The whole interior is brand new. We've done a great job with it, V60 interior, everything feels at hand, very sporty, very dynamic interior and really a great place to be inside the car. You feel the driving experience and you really feel a great car when you're sitting inside.
Host: At the Torslanda factory here in Gothenburg, the production of the new V60 has just started. At this point at the beginning of production, the production rate is just over 100 cars a day. But as early as November, the new model will be in full production which means that 240 cars will be produced everyday.
The annual production of the V60 is estimated to be 50,000 cars. And they anticipate that 90% of the cars will be sold to European purchases.
Female: The volume distribution of the V60, we have 90% of all the volume sale here in Europe, so it's really European car. The absolutely top one market is Sweden. We will sell 20% of all the cars to Sweden and then following U.K., Netherlands, France, Italy, it's European car, yes.
Host: At Volvo, they're also hoping that this slightly smallest -- will attract somewhat younger public.
Male: I think the car is really open to everybody as a car for pretty much everyone with everything. And it's a very sporty combi kind of car and it's something in between S60 and the V60, that sport feeling but without extra baggage room that some people really need.
Host: All of the new technology design and driving pleasure that can be found in Volvo’s nee S60 can also be found in theV60.
In principle, it's only the greater load capacity that distinguishes them from each other. Naturally the car is also equipped with city safety as standard. Unique technology that helps the driver avoid front wheel collisions at low speed.
For Volvo, it is also very gratifying that the new V60 has been given a very positive reception in this very hard and competitive premium segment.
Male: This is absolutely premium. It's a fantastic car. Today, I was asked the question, “What have we done to actually make this car even more premium, even better?” And I think going through the details of the car, you can really see that we've done a fantastic job getting the quality of this car up to a standard which you really, really want to own yourself. This is something that’s super quality and I'm very proud of that.
Host: Volvo is already also launching an R design version of the new V60. This is something for those customers who demand that little bit extra. The R package actually offers more than the unique exterior and the luxury interior. Its sport chassis also provides a completely new driving experience.
All that remains is to set the fact that the new Volvo V60 is most definitely a car of the future.
Male: This is a car for everything that you’ve ever wanted to have in a car. For me, if I can design a car that I want to own, then that’s something that's really, really important when you sit down, start designing a car, design a car of the future that you want to have and this is it. This is really a car that I want to have for the future and for my family’s future. I’d love to own this car.