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Athena Reich, professional musician, actress, artist, singer, songwriter and coach for all of the above, talks about the ...
joys of producing concerts.
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The Joys of Producing Concerts
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Athena Reich: Hi, my name is Athena Reich and I'm an Actress/Singer/Songwriter/Host and Teaching Artist, athenareich.com.
In this clip on how to produce a music concert, I'm going to talk about the joys of producing a music concert. I mean, why do it, you're obviously not making money a lot of the time, I mean please if you end up making a ton of money, tell me how you do it, it's possible, but it's hard. It's not about the money really, it's – what do you do that? It brings people together, you hear incredible amazing music. You're helping artist, you're supporting artist, you're giving them that good feeling to know that someone put this thing out for me, even if they don’t show appreciation and thank you, but most of them will thank you, honestly, you're doing a good thing and making them feel good inside. You're bringing community, people sharing music together. It's a really great feeling, if you start a series, you're start having regulars come and becomes a home away for people. I mean I've produce weekly events and it became a real community for me. And you may find a feeling like going once I was there, and I saw all familiar faces, it was great. It just feels great.
So it's really about community and art, and it's intensely gratified and rewarding. Do you want to give away free stuff, do you want to get a corporation to partner with you and give away loot bags, free little bags in exchange of promoting their name. Do you want to – sometimes what I like to do is have a CD giveaway at the event where I have a host kind of do a skill testing question or something really fun. Like the first person who runs up on stage gets to kiss my cheek gets a free CD. So you like gets the audience rolled up and ready for the next show. Do you want to ask the musicians to giveaway stickers, to give away t-shirt? Do you want to bake cookies and make it animate and cute and give those away if the venue don’t serve food.
Free stuff swag could be a really fun way to bring people to gather, the next are little gimmick for your event. And if people know that you're always going to have free swag, they're always going to come.