VIDEO
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by
BeetTV
The Fourth Screen Experience
VIDEO DESCRIPTION:
Digital advertising agency Avenue A-Razorfish wants to bring brand experiences to the "fourth screen" - a screen beyond the
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silver screen, TV, and computer. The term "fourth screen" is sometimes used to refer to mobile phones, but Avenue A-Razorfish has envisioned something larger: the storefront window. Consumers will be able to interact with a brand's website through storefront touch-screens, according to Emerging Media VP Terri Walter.
Posted: 02/03/2011
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Views: 338
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Duration: 02:49
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