VIDEO
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by
BeetTV
The Daunting Divide in Online Video Measurement
VIDEO DESCRIPTION:
A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says
...
Rob Norman, Chief Digital Officer at GroupM Global, during an interview taped at the recent Beet.TV executive retreat. On the one hand, there's Facebook's support of Nielsen's Online Campaign Ratings, and on the other there's Google with its active GRP ratings.
Posted: 02/12/2013
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Views: 1,051
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Duration: 04:27
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