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VIDEO | by BeetTV

The Challenges and Rewards of Advanced TV Advertising

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VIDEO DESCRIPTION:
"Audiences are changing—they’re not watching just television anymore. They’re multi-tasking," says Beet.TV contributor Ashely ...
Swartz. As a result, advertising is changing as well. Swartz reports from the Rovi booth at CES about the growing need for interactive, data-driven ad delivery and how Rovi’s multi-screen advertising solutions play into that demand.
Posted: 01/19/2013 | Views: 2,263 | Duration: 02:42
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