The advent of Web 2.0

Internet users no longer want a one-way interaction.

Users want to get involved through user-friendly interface.

Web 2.0 satisfies all that a user want to have.

So what is Web 2.0

Web 2. is a second generation form of World Wide Web.

Web 2 is basically a transition from HTML pages to dynamic web.

What it offers

Web 2.0 websites allows users to retrieve information.

Allows to run software-applications to entirely through browser.

Allows to run software-applications entirely through browser.

Users can own data and exercise control over it.

Encourages users to add value to the applications as they use it.

Offers rich, user-friendly interface based on Ajax.

Rich user experience, user participation, dynamic content and scalability.

Openness, freedom and collective intelligence by users participation.

Uses of Web 2.0

Acts a channel between citizens and government through networking sites.

Universities use it reach out and engage with Generation Y.

Examples YouTube, MySpace, Facebook etc.

One can post photos, guest books, albums and many more.

Other advantages

Targets marketing resources hastens products life cycle and gives apt feedback.

Establishes positive image and creates positive publicity among the masses.

Improves quality of social interaction through exchange of thoughts and views.

User centric benefits

Increased Satisfaction with User Friendly Interfaces.

Increased Understanding of User Needs.

Increased Success form Shared Knowledge.

Increased Success form Shared Knowledge.

Increased Content and Usefulness.

Criticism against web 2.0

Web 2.0 merely continues to use older technologies and concepts.

Many of features were already there before web 2.0 emerged.

Web 2.0 its more about hype.

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