Standardization of Web Video Will Lead to an Explosion of Content
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Microsoft sees the new video streaming standard MPEG-Dash, and the standardization of web video as a whole, as a stepping-stone into the next era of commercial web video discovery. At the IBC show, Media Platform Architect John Simmons told us that he believes that "by creating a standard for commercial web video receivers, we’ll go from the walled garden era” of online video “to a model where vertical niche markets for web video will explode".

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