Microsoft sees the new video streaming standard MPEG-Dash, and the standardization of web video as a whole, as a stepping-stone
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into the next era of commercial web video discovery.
At the IBC show, Media Platform Architect John Simmons told us that he believes that "by creating a standard for commercial web video receivers, we’ll go from the walled garden era” of online video “to a model where vertical niche markets for web video will explode".
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