VIDEO
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by
BeetTV
SpotXchange's Ad Skipping Service Will Soon Allow Free Skip
VIDEO DESCRIPTION:
SpotXchange launched SkipIt in April, in reponse to consumer frustration with online video ads, which translated into approximately
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10 to 40 percent abandoment rates. The new service aims to not only provide advertisers with data on who watches their ads, but pay publishers a higher effective cost per thousand impressions, while giving consumers more control over their online video experience.
Posted: 06/09/2012
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Views: 2,463
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Duration: 06:59
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