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In this video WatchMojo discovers the latest collaboration between fashion house H&M and the "Queen of Knits" Sonia Rykiel.
Tags:Sonia Rykiel For H&M,childrens wear,H and M,Kids Cloths,Natalie Rykiel,Queen of Nets,emily scarlett,Fashion accessories,hm,knitwear,sonia rykiel
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Sonia Rykiel For H&M
Anna: Bright colors in Parisian drawing their inspired pieces are a great way to welcome the new season. Hi! I’m Anna and you’re watching WatchMojo.Com and today, we are taking a look at Sonia Rykiel’s latest collaboration with H&M.
Emily: Initially, we started doing lingerie collaboration with Sonia Rykiel for Christmas and she introduced a couple of knitwear pieces into that collection and we loved them so much! That’s why we asked her to do the follow up collection for spring. That’s fully 100% knitwear and it’s really iconic. It really speaks to the Rykiel name.
It’s the first time we’ve ever done a collaboration that includes children’s wear and I think that it really came from Nathalie Rykiel herself. She looked at the overall pieces and thought that they were really fun, they’re really chic and wouldn’t it be great to kind of have that Mommy-daughter duo, so that’s why we decided to go ahead with it.
Anna: Who is Nathalie Rykiel?
Emily: Nathalie Rykiel is actually Sonia Rykiels’ daughter who’s taken over as the creative director for the Fashion House. So, she was the primary person responsible for designing the pieces that you see in the collection here. Of course Sonia still works at Fashion House day to day, oversee some parts of the business but it is her daughter Nathalie who handles most of the affairs for the business and we worked with primarily on this collaboration.
Anna: How would you describe the signature style of Sonia Rykiel’s label?
Emily: She’s obviously known as the “Queen of Knits” and she’s also really famous for what’s known as de-mode, which is not having to adhere to the strict codes of fashion, being able to dress how you want, try new things, playing around with lots of bold colors like we see in the collection and of course, interesting details like the inside-out stitching, the rhinestones. It’s more of having fun with fashion, having fun with dressing up and having fun with being feminine.
So, this is my absolute favorite piece in the collection. It’s a great jumpsuit and of course, so trendy right now but the great thing about it is again, it’s 100% knit and it’s so comfortable. It’s something you can really dress up for night time with a pair of heels and a great little tube top or a really cute t-shirt or you can dress it down for a day.
So, this is one of my absolute favorite pieces from the kid’s collection. It’s just a really great little knit dress and of course, exemplifies the total style of Sonia Rykiel with this great frill detail and this little rosette and this really, really bright pink color.
So, I’ve picked -- this is the last piece to show you because I just think that it really embodies the Sonia Rykiel style. You can see the inside-out stitching detail and of course, the rhinestones she’s so well-known for and then of course, just putting her great signature on it with her name Rykiel.
Anna: I believe the collection offers a red headed doll. Is that her?
Emily: Yeah! It’s actually a collector’s item, only available for this collection and it’s made to look exactly like Sonia Rykiel, her iconic red hair and of course, the striped little sweater that she’s wearing and of course, very playful, very fun, very girly just like the collection.