VIDEO | by GeoBeats

Some Popular IKEA Product Names Offensive in Thailand

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VIDEO DESCRIPTION:
Translating product names can be a tricky business in the new globalized economy. Swedish furniture maker Ikea is finding ...
out just how tricky it can be with their fifth largest super store in the world opening in Thailand. Ikea is known for using hard to pronounce Swedish words to name their various home décor products, but a few of the names have had to be altered so as not to offend Thai customers.
Posted: 06/12/2012 | Views: 55,441 | Duration: 01:16
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