U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s
...
smart TVs on the rise. However, the U.S. is still behind Europe when it comes to the adoption of the connected TV lifestyle. At the Smart TV and Multi-screen Advertising Summit in San Francisco, Shirlene Chandrapal, European and US VP Mobile and Connected TV at SmartClip, tells us, "In the space of connected television, Europe is definitely leading."
Comments