Sarah Siegler of SJS Artistry talks about her business and Vision to Venture.
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Ivy Hartman: Welcome to Vision Adventure here in St. Louis, I'm Ivy Hartman and with me is Sarah Jane Siegler.
Sarah J. Siegler: Correct.
Ivy Hartman: And with SJS Artistry, Inc. talk about SJS Artistry, what is it that you do?
Sarah J. Siegler: Well the name is very easy, it’s my sister and myself and our names are Sarah Jane and Stephanie Joanne, hence the name SJS Artistry.
Ivy Hartman: And as artisans, what do you—you guys do some faux finishing?
Sarah J. Siegler: We do faux finishing, we do murals, we do stencil work, we do custom pieces for people, anything in the home decorating or commercial decorating since we’ve done a few projects for commercial use too.
Ivy Hartman: This sounds like it’s been from maybe a little thing you were doing on the side to—
Sarah J. Siegler: We always did it for ourselves and for family and I was a Fine Arts major, my sister was a Design major so we got together and—
Ivy Hartman: Oh good. How long have you guys been in business?
Sarah J. Siegler: Just about three, three and a half years.
Ivy Hartman: Now, you mentioned that you guys are meeting some obstacles.
Sarah J. Siegler: Yes and we’re a very hands on people, we like what we do. It’s just that we’re not as good as marketing ourselves and what we do. The business that we’ve done, we’ve had a lot of repeat visits, beginning the new client is not as easy for us, you know.
Ivy Hartman: Word of mouth advertising, they say it’s the best.
Sarah J. Siegler: Exactly and that’s what we had depended on but especially in these times, that extra little touches after you get a house, right now everybody’s pockets books are a little bit shy and so it’s a little bit harder.
Ivy Hartman: So creating that need in people is part of your marketing plan.
Sarah J. Siegler: Exactly.
Ivy Hartman: And John Gibbs has been here at Vision Adventure, talk about what you're going to take away from some of the stuff that either he talked about just one of the other experts.
Sarah J. Siegler: Well he made very good comments about some of the things that I know that we’re guilty of like letting go of those clients that really aren’t doing you any good.
Ivy Hartman: Are taking too much of your time?
Sarah J. Siegler: Absolutely and we have fallen prey to that a few times. But there again, you kind of have to chop that up to learning experience because for she and I, this is a—it’s a new business, it’s a new way of life, something that we haven’t done before. She had worked retail and I was—I just had a part time job, one with a homemaker so, it’s a new experience for us.
Ivy Hartman: Do you feel like a little more inspired maybe after today’s events that—
Sarah J. Siegler: Oh I do feel inspired, as I said, I just feel a little overwhelmed right now but I think that’s part of it. And I thought it was a great day and I think what—you always have to remember anything like this, you always learn something. It always take something away from the day, so that’s why we were happy together.
Ivy Hartman: Well maybe, being a little overwhelmed, let’s narrow it down a little bit, what are three things that you think you’ll do after you leave for the day?
Sarah J. Siegler: We want to start a website, that’s first and foremost and to that in, I have to make myself a little bit more savvy and I—and before today I thought of some different ways of marketing this up and remember he said, pick out one thing you're going to do in this next week and I have an idea about a thing that I'm going to get out to some different clientele, I hope.
Ivy Hartman: Oh good, you want to share it with us?
Sarah J. Siegler: Well we have created a DVD of our products and past works and I want to get those out to some different painting companies and decorators and hopefully get some business to that way. Now, if we had a website, all I have to do is send them my currents and go to my website, but we don’t have that yet. So to that in, that’s what we’re going to strive for.
Ivy Hartman: Sounds like that’s the next thing on your list of things to do.
Sarah J. Siegler: I do, I do.
Ivy Hartman: Well good, thanks for being with us Sarah Jane.
Sarah J. Siegler: Well thank you.
Ivy Hartman: You're welcome. It’s a good tune-up. You’re going to be great someday.
Sarah J. Siegler: I hope so.
Ivy Hartman: Sarah Jane Siegler with SJS Artistry. Now there’s no website yet but is there a phone number?
Sarah J. Siegler: Yes there is.
Ivy Hartman: Okay.
Sarah J. Siegler: 618-567-4442.
Ivy Hartman: All right but pretty soon we’ll be able to Google SJS Artistry and maybe come up with a website.
Sarah J. Siegler: That’s right.
Ivy Hartman: Well good luck with that.
Sarah J. Siegler: I understand that the name is available, so, I hope so.
Ivy Hartman: Well good, good. That’s all you have to do, make sure that name is available, go out and register it and then Microsoft, Open Office, Live, Small Business can help you with that website and all your internet needs. Keep it right here on sbtv.com as we continue our coverage of Vision Adventure.