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The story of punk rock singer Laura Jane Grace of Against Me! who came out as a woman in 2012, and other members of the trans community whose experiences are woefully underrepresented and misunderstood in the media.
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Sandy's company, ss Marketing Solutions, looks at the differences in communication between genders and how your business ...
can overcome them in their marketing.
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Ivy Hartman: Welcome to NAWBO 2008 in Phoenix Arizona. I'm Ivy Hartman and with me is Sandy Spadaro of SS Marketing Solutions LLC and Sandy came off a long way to be here in Phoenix Arizona all the way from New Jersey.
Sandy Spadaro: That’s right.
Ivy Hartman: Talk about your company Sandy.
Sandy Spadaro: I have a marketing and communications firm that was actually develop through the need to communicate with clients. I do a lot of training on communication.
Ivy Hartman: Communicating is inevitable you have to do it in order to function in any business whether you're one-man show or you’ve got 20 or a 125 employees. Talk about some of the things specifically that you do for your clients.
Sandy Spadaro: I have a very specific niche which I discuss the differences in style between male and female communications. They really do vary immensely.
Ivy Hartman: What point does a client come to you and say “no that’s the issue, you know I think we’re having a breakdown in communication” or do they not know that it’s because of the gender differences.
Sandy Spadaro: Often we don’t know that it is because of gender differences and as women I can speak to the fact that typically we will emulate a male style of communication which quite frankly isn’t going to communicate the same messages. So I have clients come to me and ask me train their clients and their prospects as to why assertive doesn’t mean bitchy. Why should we not emulate the style of men when our message is going to differ as it comes through?
Ivy Hartman: Interesting. Now you travel around the country doing couple of speaking about this topic on the gap between communications of the differences, the gender differences in communication. Talk about on some of the research and case studies and things that you use in your speeches.
Sandy Spadaro: You don’t have a niche market with the building and development industry and that’s typically a male dominated industry. So I've done a lot of research towards the styles that those women leaders have to develop in order to play in the male dominated industries such as building and development and real estate and lending. And that I have found fascinating, I have done a lot of interviewing from poor women across the country and finding out what it is they’ve done not only in their backgrounds but as a day to day process and learning how to deal with that particular type of industry and their communications therein.
Ivy Hartman: That’s interesting you should bring that up because some of the studies I've seen shows that women leadership is up among big companies and even small companies. Not necessarily being owner of the company but being a leader in that company.
Sandy Spadaro: There's no grounds not covered anymore, we’re out there.
Ivy Hartman: Yeah. Wonderful Sandy. If you want more information about SS Marketing Solutions how can we do that?
Sandy Spadaro: You can log on to www.ssmarketingsolutions.com or you can even log on to sandyspadaro.com.
Ivy Hartman: All right before we wrap this up tell me about the most enlightening experience or thing that you’ve like the most from this year’s conference.
Sandy Spadaro: From this year’s conference I love the panel that Ivy Hartman spoke at.
Ivy Hartman: Of course you have to say that, that’s great.
Sandy Spadaro: I didn’t have to say that but I much enjoyed the media partners and the economic trends development tie in to what I do so I got a lot out of that.
Ivy Hartman: Well thanks Sandy and thanks for the plug. Keep it right here as we continue our coverage of NAWBO 2008 at the Biltmore in Phoenix Arizona.