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Alex Fees talks with Amy Wineka about her company, K9 Granola Factory, at the 2008 Pet Expo convention in Baltimore.
Tags:small business company,small business idea,granola dog treats,k9 granola,pet expo,sbtv,small business,small business advice
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Alex Fees: I’m Alex Fees for Small Business Television, SBTV.com. We are on location in Baltimore at the 2009 Pet Industries Spring Trade Show. It is brought to you by H.H. Backer Associates, publishers of Pet Age Magazine. Amy, the dogs eat granola?
Amy Wineka: Dogs absolutely love granola they love the honey, the oats, the mixture, they absolutely love it.
Alex Fees: Show me some of your products here.
Amy Wineka: Some of our products, some of our top sellers and I don’t know if he can capture the vault of pastry items over here. These are probably our number one seller. We do an assortment of donuts, volcanoes, dog bones, mixed fruit tarts. We do some packaged items. We do some cookies as well. We’re featuring a pumpkin based cookie, a pumpkin and sweet potato.
Alex Fees: Let’s go over one at a time. What are these?
Amy Wineka: This is our bought novelty items. This is a granola based pastry item that has a granola base which is basically oats and honey.
Alex Fees: Is there icing on top?
Amy Wineka: That is icing on top, all human grade icing on top with some coconut, blueberries, use a lot of ingredients that are just really, really beneficial nutrition for dogs.
Alex Fees: Dogs like this stuff, Amy?
Amy Wineka: Love this stuff.
Alex Fees: Okay what do we have here? This looks good to me.
Amy Wineka: These are new cookies that we’re introducing at the show and this is our pumpkin base cookie line. We have a pumpkin and sweet potato, biscuit four to five with parsley and carrots and can we show the next one.
Alex Fees: Sure.
Amy Wineka: You want to go too fast. We do a sweet potato with blueberry and a sweet potato with apple.
Alex Fees: May I acknowledge you told me what’s in them they don’t look good to me.
Amy Wineka: Then well, try one. They’re very, very good. We’ve had people eating them all day so you’re more than welcome to go ahead.
Alex Fees: Is that good?
Amy Wineka: I’ll put you on the spot. If they’re delicious they have no sugar in them so they’re a little bland but I think out of all the taste testing we’ve done with the humans today the sweet potato and pumpkin have been the best.
Alex Fees: Did those people know they were part of the taste test?
Amy Wineka: I don’t know. Well, no, not really but it all worked out well.
Alex Fees: What did you get behind you there?
Amy Wineka: Behind this we did do a bed and bath collection of goat’s milk shampoo, bars, soft pulse for the pads of their feet and we also do an herbal bath salt lime as well. We do offer our treats and a package collection. We do anything from classic granola and many different flavors and forms and we do some granola drops, peanut butter, crab, crunch balls and pompoms.
Alex Fees: So Amy, how did all these come to be? What’s your background?
Amy Wineka: My background—I mean I do have a college degree in human resources which did absolutely nothing with once I graduated from college. So, I’ve been born and raised in an entrepreneur family, just talk about goals, just going for it. My father started the company about 20 years ago called Affordable Pet Supply which is a distributor that we sell a full line of treats two ways dog beds, food and after a while selling dog bones. I kind of came up with the idea that I wanted to get into something a little bit more that smelled a little bit or I guess found a little better, tasted a little better so yes it’s kind of lead to the idea of the granola company.
Alex Fees: What do you consider this, is it dessert essentially for—
Amy Wineka: A treat. It’s a treat item.
Alex Fees: And where do people go to get more information about K9 Granola Factory?
Amy Wineka: You can always go K9GranolaFactory.com. It’s probably the best place to go to learn more about it and then contact us directly.
Alex Fees: Can you get K9 Granola factory products in retailers?
Amy Wineka: You can get K9 Granola factory products in retails. You can have on our site or always call us directly. We can give you a list of stores that you can find our products then.