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Alex Fees talks with Randy Murphy about the company, Bio Pet Vet Labs and their DNA Breed Identification product at the 2008 ...
Pet Expo convention in Baltimore.
Tags:biopet vet lab,dog breeds,find your dog breed,pet expo,sbtv,small business,small business advice,whats my dogs breed
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Alex Fees: I’m Alex Fees for Small Business Television, SBTV.com. We are on location in Baltimore at the 2009 Pet Industries Spring Trade Show. It is brought to you by H.H. Backer Associates, publishers of Pet Age Magazine.
Randy Murphy is here to talk to us about DNA Breed Identification. Now Randy explains this to me. Under what situation that people need to know the heritage with your animal.
Randy Murphy: Well, they are over six million dogs born in the US every year ands our animal shelters are flooded with new dogs; many times, owners become—they had a change in their life and they have to turn in their dog to the animal shelter. There are a lot of rescue organizations and when people go to adapt their dog, they are really kind of, pretty much clueless as to who their dog really is and so through a DNA cheek swab.
Alex Fees: Okay so this is your product, DNA Breed Identification.
Randy Murphy: That’s correct.
Alex Fees: And see that cheek swab?
Randy Murphy: Right. It’s a cheek swab test. It’s just like the forensic shows on TV. You swab the cheek and send the swab into our lab. We turn around within two weeks. We’re able to give the result that will tell you breeds that are found within a dog.
Alex Fees: Wow.
Randy Murphy: So this enables the dog owner to better off, come acquainted with their dog. We give them information about each pre-founded dog. Some general characteristics, behavior traits and to potential health risk so as a get better and exchange with the dog is. It will protect in no—this is the predominant breed, they make notes of to look for some health problems.
Alex Fees: Because the benefit of that can be and it’s far as behavior of the dog, how to care for the dog, things in this nature?
Randy Murphy: Right and it just helps you to appreciate the dog. If you’ve got a dog and you’re frustrated because you’re trying to get the dog to retrieve, it’s not retrieving. Do the test, they find that it’s actually from the herding class. It’s not going to retrieve.
Alex Fees: It’s not a retriever at all.
Randy Murphy: Right so you can say exchange your training techniques and you appreciate the dog for who the dog is and you just appreciate its own innate abilities.
By understanding the dog better, if you’ve got a dog that is attached to this self for one person and you’re wanting it to be the play companion for there or four of the children.
Alex Fees: Right.
Randy Murphy: It may not be.
Alex Fees: That may not happen.
Randy Murphy: That may not happen and so it just reduces frustration level. I can get rid of dog, hopefully people using this by understanding the dog better. They are not going to take it back to the shelters and they are going to find permanent homes for these dogs. And so it’s really a curiosity factor but it actually does helps the dog when they get to know the dog better.
Alex Fees: All right. Randy, where is this available? DNA Breed Identification, where can people find your product.
Randy Murphy: Well currently it’s available in PetSmart, PETCO, at supermarket. There a number of online retailers and we’re picking up with customers here. We also are distributing it through veterinarians. Now there—a lot of veterinarians are doing a blood drop test. They can cost as much as $200.00, these retails are $59.95. So the veterinarians are really saying that the value of this because if someone pays a $100 for a mixed predog and at a shelter, they don’t pay $200 to find out what the kind of dog is. So this is actually a better prize point for determining who your dog is.
Alex Fees: Randy got a website, where can people go for more information?