Authentic voices. Remarkable stories. AOL On Originals showcase the passions that make the world a more interesting place.
In a compelling series of verite encounters, Win Win provides unique access into the minds and lives of the world’s most-celebrated entrepreneurs and athletes.
Explore what it means to be human as we rush head first into the future through the eyes, creativity, and mind of Tiffany Shlain, acclaimed filmmaker and speaker, founder of The Webby Awards, mother, constant pusher of boundaries and one of Newsweek’s “women shaping the 21st Century.”
Nicole Richie brings her unfiltered sense of humor and unique perspective to life in a new series based on her irreverent twitter feed. The show follows the outspoken celebrity as she shares her perspective on style, parenting, relationships and her journey to adulthood.
Comedy is hard, but teaching comedy to children is hilariously difficult. Kevin Nealon is giving the challenge to some world-famous comedians. As these young minds meet with comedy’s best, get ready to learn some valuable comedy lessons, and to laugh!
James Franco loves movies. He loves watching them, acting in them, directing them, and even writing them. And now, he’s going to take some of his favorite movie scenes from the most famous films of all time, and re-imagine them in ways that only James can.
The story of punk rock singer Laura Jane Grace of Against Me! who came out as a woman in 2012, and other members of the trans community whose experiences are woefully underrepresented and misunderstood in the media.
Executive produced by Zoe Saldana (who will be the subject of one episode), a celebrity travels back to their hometown to pay tribute to the one person from their past (before they were famous) who helped change their life by giving them an over-the-top, heart-felt surprise.
Enter the graceful but competitive world of ballet through the eyes of executive producer, Sarah Jessica Parker. This behind-the-scenes docudrama reveals what it takes to perform on the ultimate stage, the New York City Ballet. Catch NYCB on stage at Lincoln Center.
Park Bench is a new kind of "talking show" straight from the mind of born and bred New Yorker and host, Steve Buscemi.
Go behind the scenes with some of the biggest digital celebrities to see what life is like when the blogging and tweeting stops.
Digital influencer Justine Ezarik (iJustine) is back. After covering the world of wearable tech last season, iJustine is expanding her coverage this year by profiling the hottest tech trends across the country.
Documentary shorts conceived of and directed by famous actors. Jeff Garlin, Katie Holmes, Alia Shawkat, Judy Greer, and James Purefoy
A 12 episode documentary series following 5 startup companies competing in the 2013 San Francisco TechCrunch Disrupt Startup Battlefield as they fine tune their products and eventually present in front of a panel of judges in hopes of winning $50,000 in funding.
Mail Your Way To Success. Andrew Field explains why a postcard arriving in your customer's mailboxes is still an effective ...
marketing tool. Learn how to increase the effectiveness of your postcard campaign.
Tags:Small Business Solutions - Commercial Postcards,commercial postcards,how launch a commercial campiagn,postcard campiagn,sbtv,small business,small business advice,small business stories
Grab video code:
Lisa Constance: Spam floods e-mail inboxes, often making it tough for the small business marketer. In many cases, the traditional postcard can be the most effective sales person who represents you to the customer. Our guest today is here to talk about key elements of a successful postcard marketing campaign. Andrew Field founded the first and leading online commercial printer in the US in Real Montana. PrintingForLess.com has been recognized with numerous business award, including the CV award for best customer service organization along with the best of the web and winning work places to name a few, welcome to SBTV.com Andrew.
Andrew Field: Thank you.
Lisa Constance: So what are some of the most common misconceptions about postcard marketing?
Andrew Field: One of them is that it’s old fashioned or out dated and as you pointed with spam being all over the place, people are filtering it out pretty well and of course the do not call list means the telemarketing is largely dead so postcards are still one of the most effective and cost effective ways to get your message out to consumers.
Lisa Constance: So that being said, what are the most important elements of a postcard?
Andrew Field: By far the most important thing is the image on the front. Studies have shown that it’s better to have one big image than lots of little images. It’s also important that that image tell a story and finally on the front of the post card, make sure that you put some sort of a call to action or key message because people don’t have to open an envelope to read a postcard but they do have to flip it over to read the back.
Lisa Constance: So you talked about it to just as important of what you’re saying so the copy on a postcard, what’s the best way to convey your business in the copy?
Andrew Field: It’s really important that you have a call to action in there somewhere that you say visit our store or stop by our website or call today. I think an offer is always very important. What is that offer, is it a sale? Is it a limited time thing and make sure you give the important information if you’re a retail location, what’s the address. What are your hours? How best to reach your company.
Lisa Constance: So how important are the photographs and illustrations on your postcard?
Andrew Field: They are super important. It’s good to have high quality. If you can possibly afford it, hire a professional photographer. One of the biggest mistakes we see is low resolution images and if you take a low resolution image, it looks all boxy and doesn’t look as it has professional quality to it.
Lisa Constance: Great. Those are great tips. Look for other practical tips from Andrew Field, President and CEO of PrintingForLess.com here on SBTV.com. You can learn more about Andrew and his company by going to www.printingforless.com. This is SBTV.com where small business is our only business.