Simulmedia Aims to Disrupt the Television Ad Buying Marketplace
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Culling information from millions of cable set-top boxes, Simulmedia aims to give broadcasters, cable operators and others the tools to effectively manage billions of dollars in television advertising inventory. Earlier this month, the company raised a new investment round of $9 million. Veteran digital media executive Dave Morgan is the founder and CEO of the New York-based start-up. We spoke with him recently at our studio.

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