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Elmo says fruits and vegetables are among his favorite foods, and he wants preschoolers to think so too. Sesame Street has ...
partnered with a New York heart doctor to teach young kids the importance of eating right and exercising. (Jan. 23)
Tags:ap,AP News,Associated Press,Bryson Payne,Cookie Monster,Donte Payne,Dr. Lewis Bernstein,Dr. Valentin Fuster,Muppet Dr. Ruster,Oumou Balde,Rachael Lynch,sesame street
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DURATION: 1:55-----------------------------------------SHOTLIST:AP TELEVISION - AP CLIENTS ONLYNew York - December 17, 20131. SOUNDBITE: (English) Elmo, Sesame Street:"Elmo likes to eat apples and carrots and bananas and...."SESAME STREET WORKSHOP HANDOUT - AP CLIENTS ONLYno location - 2013MANDATORY ON-SCREEN COURTESY: Sesame Street Workshop 20132. Sesame Street show clip showing a doctor Muppet teaching Cookie Monster a game to get him to eat colorful foods3. STILL image of doctor Muppet and other Sesame Street characters runningAP TELEVISION - AP CLIENTS ONLYNew York - January 21, 20144. SOUNDBITE: (English) Oumou Balde, Preschooler:Transcription below5. SOUNDBITE: (English) Bryson Payne, Preschooler:Transcription below6. Mid of preschool teacher showing kids plastic toys that look like fruits and vegetables 7. Tight of play shopping basket filled with healthy foods8. Preschooler pretending to eat a toy strawberry9. Kids singing and spinningAP TELEVISION - AP CLIENTS ONLYNew York - December 17, 201310. SOUNDBITE: (English) Dr. Lewis Bernstein, Sesame Street Workshop:Transcription belowAP TELEVISION - AP CLIENTS ONLYNew York - January 16, 201411. Pan from Elmo doll to heart doctor at his deskAP TELEVISION - AP CLIENTS ONLYno date, no locationFILE12. Various file of overweight kids at a beachAP TELEVISION - AP CLIENTS ONLYNew York - January 16, 201413. SOUNDBITE: (English) Dr. Valentin Fuster, Cardiologist, Mt. Sinai Heart:Transcription belowAP TELEVISION - AP CLIENTS ONLYNew York - January 21, 201414. Tight of teacher holding up hands as preschooler counts fingers15. Teacher showing kids to drink eight cups of water a day16. Teacher showing preschooler a toy cooked chickenSESAME STREET WORKSHOP HANDOUT - AP CLIENTS ONLYno location - 2013MANDATORY ON-SCREEN COURTESY: Sesame Street Workshop 201317. Sesame Street show clip with Muppet Dr. Ruster showing Grover how to make gazpachoAP TELEVISION - AP CLIENTS ONLYno date, no location18. Animating graphic showing a map of Colombia and the text, "Nutrition Study... rise in knowledge, attitudes and habits about healthy eating and exercising..."19. Animating graphic with images of Elmo and Cookie Monster next to map of ColombiaAP TELEVISION - AP CLIENTS ONLYNew York - January 21, 201420. Wide of teachers and preschoolers singing and clapping21. Teacher holding play food22. Tight of a healthy meal on table23. SOUNDBITE: (English) Rachael Lynch, Episcopal Social Services Learning Center:Transcription below24. Preschooler running over and hugging his father25. SOUNDBITE: (English) Donte Payne, Parent of preschooler:Transcription belowAP TELEVISION - AP CLIENTS ONLYNew York - December 17, 201326. SOUNDBITE: (English) Elmo, Sesame Street:Transcription belowAP TELEVISION - AP CLIENTS ONLYNew York - January 21, 201427. Preschooler dancing with father28. Preschoolers looking at play foodAP TELEVISION - AP CLIENTS ONLYNew York - December 17, 201329. SOUNDBITE: (English) Elmo, Sesame Street:"Eat your colors, yeah baby."PKG SCRIPT:(SOT)"Elmo likes to eat apples and carrots and bananas and oranges and..."(SUPER = New York)ELMO'S GOTTEN HEALTHIER.... AND SO HAS COOKIE MONSTER... WHO'S SNACKING ON COLORFUL FOODS, NOT JUST COOKIES.(SOT)(SUPER = Sesame Street Workshop 2013) "What's red? Me know.. ha, ha..."IN FACT ALL THE SESAME STREET CHARACTERS ARE MORE ACTIVE IN A GLOBAL PUSH TO GET KIDS HEALTHY.... AND THERE'S EVIDENCE IT'S WORKING. (SOT)(SUPER = Oumou Balde, Preschooler)"Vegetables are good for you."(SOT)(SUPER = Bryson Payne, Preschooler)"Apples, bananas and pineapple."IT'S AN EFFORT TO REACH THREE TO FIVE YEAR-OLDS - EXPERTS SAY IT'S A CRITICAL AGE RANGE TO LEARN THE IMPORTANCE OF HEALTHY EATING AND EXERCISING.(SOT)(SUPER = Lewis Bernstein, Sesame Street Workshop)"If you start early, you can set a child on a trajectory of success."THAT'S WHY SESAME STREET WORKSHOP TEAMED UP WITH DOCTOR VALENTIN FUSTER, A NEW YORK HEART DOCTOR, TO IMPROVE KIDS' HEALTH... ONE-THIRD OF CHILDREN IN THE U-S ARE OBESE OR OVERWEIGHT. (SOT)(SUPER = Dr. Valentin Fuster, Cardiologist, Mt. Sinai Heart)"A large number of adults that are obese started at a young age."THEY CREATED A PROGRAM USING GAMES, CLASSROOM MATERIALS, HOMEWORK AND SHOW SEGMENTS TO TEACH KIDS AND PARENTS TO EXERCISE... AND COOK HEALTHY MEALS TOGETHER. THEY EVEN DEVELOPED A NEW MUPPET, DOCTOR RUSTER, BASED ON FUSTER.(SOT)(SUPER = Sesame Street Workshop 2013) "Oh, I get it now, these ingredients are going to turn into gazpacho. That's right!"AN INITIAL STUDY DONE IN COLOMBIA FOUND A SIGNIFICANT INCREASE IN KNOWLEDGE, ATTITUDES AND HABITS ABOUT HEALTHY EATING AND ACTIVITY AMONG KIDS IN BOGOTA EXPOSED TO THE PROGRAM VERSUS THOSE THAT WEREN'T.THAT SUCCESS LED TO A TEST RUN IN THE U-S LAST SUMMER AT A PRESCHOOL IN HARLEM... WHERE THE FOCUS IS PREVENTING OBESITY. (SOT)(SUPER = Rachael Lynch, Episcopal Social Services Learning Center)"It's a mecca of takeout food. Every corner you go to there is a takeout place."TEACHERS AND PARENTS NOTICED POSITIVE CHANGES RIGHT AWAY. (SOT)(SUPER = Donte Payne, Parent of preschooler)"He changed from the fried chicken to the grilled chicken."(SOT)(SUPER = Elmo, Sesame Street):"It's important to stay healthy and strong. Yeah. Elmo is very strong...(shows muscles)."THE PROGRAM OFFICIALLY LAUNCHES IN A FEW NEW YORK SCHOOLS THIS SPRING. (SOT)"Eat your colors, yeah baby."CINDY SHARP, ASSOCIATED PRESS.