Saving the Fading
( 03:15 )
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VIDEO DESCRIPTION:

On the gable-ends of buildings throughout the villages and towns of France are characteristic publicite paintings. Not billboards but hand-painted murals that add a distinct flavor to the French landscape, some for as long as 100 years. A recent law preventing the advertising of alcohol, and the growth of auto-routes taking drivers' eyes elsewhere, has lead to this tradition being abandoned.

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