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With growing concern over the danger of concussions within the sport of football, helmet maker Riddell unveils technology ...
that allows high school coaches to track player head impact through sensors inside the helmet. (Oct. 23)
Tags:ap,AP News,Associated Press
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OLV EDITAP Television - AP Television Clients Only October 23, 2013 - New York, NY1. SOUNDBITE: (English): Dan Arment, President Riddell: "We unveiled today the Riddell Insite Impact Response System. It's an alert monitoring system that allows coaches and sideline personnel to understand if an athlete has had a single impact or a collections of impacts that could potentially put them at risk for head injury."2. Mid pan: demonstration of sensor and helmet3. Zoom in: screen on alert device4. SOUNDBITE: (English): Dan Arment, President Riddell: "The more that we can do to better understand what's happening to athletes so that sideline personnel can, if appropriate, remove an athlete, take them through a protocol that determines whether they have had an injury, I think that's nothing but good for the game."5. Tight shot: 'Riddell' signage on helmet6. Zoom in: sensor beeping inside helmet7. SOUNDBITE: (English): Brett Griesemer, Assistant Athletic Trainer, Virginia Tech: "As an athletic trainer, if I get an alert on the sideline, it will go off, let me know exactly which athlete sustained this magnitude, exactly at what time. So for me being on the sideline it's great as an athletic trainer because I have relationships built with these players. So I can go up and have general conversations with them, ask them about what play they just ran. Sometimes I ask them 'hey are you feeling okay?' and you know kind of observe them. Observe their motions, observe their balance."---Handout/Mandatory on screen credit Riddell - AP Television Clients Only Date unknown - Location unknown8. Various shots: football players on field---AP Television - AP Television Clients Only October 23, 2013 - New York, NY9. SOUNDBITE: (English): Brett Griesemer, Assistant Athletic Trainer, Virginia Tech: "My hope is that a lot of the athletes wouldn't become scared of the technology. I'm sure there is parents out there or athletes out there that don't want wear it because 'hey I got an opportunity to be the starting quarterback at my high school, I don't want a piece of transmitter in my helmet taking me off the field. I've worked my whole life to get to this point.' And the reality of it is, all this technology is for the better of the athlete. And the more we can educate them on why we are using it, the more we can educate coaches on concussion recognition or signs to look for, as well as the medical staff on the sidelines, I think with this technology and a lot of other technologies we can make this game a lot safer." ---Handout/Mandatory on screen credit Riddell - AP Television Clients Only Date unknown - Location unknown10. Various shots: football players on fieldSTORYLINE: With growing concern over the danger of concussions within the sport of football, helmet maker Riddell unveils technology that allows high school coaches to track player head impact through sensors inside the helmet. Riddell sponsors the NFL and is one of the league's helmet providers.The InSite Impact Response System helmet-based monitoring technology alerts coaches at the time of impact and indicates how severe a single impacts or multiple impacts are. The information is immediately relayed to sideline coaches and personnel with a remote control alert. The information is intended to inform medical staff of whether the player is in danger of concussion or other head trauma. "The more that we can do to better understand what's happening to athletes so that sideline personnel can, if appropriate, remove an athlete, take them through a protocol that determines whether they have had an injury, I think that's nothing but good for the game," said Riddell President Dan Arment. College players at Virginia Tech are already using the technology and assistant athletic trainer Brett Griesemer admits although it cannot prevent a concussion, it can help medical trainers understand more about head trauma. The information gathered, he believes, is useful in understanding how hard players are hit and lead to coaches making more informed decisions on removing a player from the game and getting them checked out before putting them at further risk. "As an athletic trainer, if I get an alert on the sideline, it will go off, let me know exactly which athlete sustained this magnitude, exactly at what time," says Griesemer. But Griesemer worries that the information could lead to fear by some players of being taken out of a game."I'm sure there is parents out there or athletes out there that don't want wear it because 'hey I got an opportunity to be the starting quarterback at my high school, I don't want a piece of transmitter in my helmet taking me off the field. I've worked my whole life to get to this point'."The system will not be used in the NFL. A more sophisticated version of the technology is already being used in college football, but InSite is geared specifically towards youth and high school teams and is available for the 2013 season.