Public Relations Has Been Transformed
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Robert Scoble and Shel Israel have co-written "Naked Conversations" a fascinating book about how blogging has transformed corporate reputations, spurred the emergence of brands, defined the new role of the mainstream media and has transformed the very practice of public relations. For marketing and corporate communications professionals, it is an essential read. I caught up with Shel last month in Palo Alto to talk about his new book. He is a veteran public relations man who ha

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