In this video we discuss promotion on Twitter for the Small Business.
Tags:Promotion on Twitter for the Small Business,social media etiquette,social media rules,Twitter tutorial,advertising,Twitter
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Laura Roeder: Hi, I am Laura Roeder and I want to talk about is it okay or not okay to promote your business on Twitter. This is definitely a hotly contested issue that people have strong opinions about. I think that its absolutely okay to promote your business on Twitter and in fact you should be promoting your business on Twitter especially if you are on Twitter to market your business kind of make sense right, if they are for marketing you kind of need to talk about your business to make anything happen. As far as the rule of thumb for what's okay or what's too much I like to compare it to an end person network event.
So when you are on Twitter you are chatting with lot of people just like you are when you go an event with your local Chamber of Commerce or whatever it is. And the way you want to promote on Twitter is very similar to how you would promote at the networking event and that is when its appropriate and not trying to close the sale or be push or anything just leading people to the right information.
So if you are a plumber and you are talking to someone at a networking event and you tell them you are a plumber and they say oh, my God, I need you to come over because our pipes are clogged. You wouldn't be like, oh my God what do I do, do I tell them, do I tell them that I unclog pipes what I do I don't want to be too pussy right, right you would say, "Oh, well Jacqueline can you call, here is my card we'll set up an appointment."
So it's the same thing on Twitter. People are following you because they want to hear from you and they want to hear about your business, right or else why would they want to be following you. So you can tell people when you are that plumber, "Hey if you need your pipes unclogged that's the service that we offer. Go over to the website and make an appointment."
Or you can tell people about different specials you are having again going back to networking event. Let see you meet somebody who doesn't have an immediate need for a plumber but you are just chatting with them you might say, "You know what it sounds like you are all good for now but we do have a spring special coming up to just check everything out make sure every things in working order.
So if you think that something you might be interested in here is my card you know give me a call or go to my website you can sign up for that. You're are -- doing that wouldn't be strange that won't be pushing, you are just telling people what's going on in your business. And you are doing the same thing on Twitter.
So you are not demanding that any buy from you, you are not trying to close the sale but you are letting people know what's going on, you are connecting people with their products and services that they need and sending them to your website where they can sign up, where they can get more information.
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