Premium Video Content Is Defined by Both Producer and Audience
( 05:15 )
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The term "premium online video" has often been used to refer to programming produced by Hollywood studios and programmers, but premium is now increasingly being defined by the marketer and by the viewer, said online video ad experts during the Beet.TV Leadership Webcast which originated in the AOL Studios in New York last month. The session included Jordan Bitterman, SVP of Digitas; Lisa Valentino, VP of digital sales at ESPN; and Ran Harnevo, AOL SVP.

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