Male 1: Well one thing for sure, as old technologies die, new ones emerge and that’s a great case with Polaroid, remembers the Polaroid cameras.
Male 2: Yes, the Polaroid’s you click them shoot them out, you bring that piece of paper. Did you know you actually have to wiggle the paper but it’s just made that you’re drying it.
Male 1: We’re having a look at the new printer from Polaroid. This is called their Pogo and its trying to give you that same type of feeling being able to get instant images from taking a digital photo.
Male 2: Yes, it’s not the camera; it’s actually just the printer. This little tiny device here is a little tiny printer.
Male 1: Well this is really designed to work with I would say camera phones, so I’m going to take a picture of you, we’re going to try to do this demo on real time, you know because this things always work quite well when we’re doing it. So we got a nice photo here of AJ, we’re happy, check that out, we’re going to save that. And then I’m going to go to the camera roll on this little guy here and see if I can see my photos. And basically, this is working via Bluetooth, so I’m going to be theoretically able to send this picture that I took of AJ via Bluetooth, so hit the Bluetooth icon. And this works with all camera phones that are capable of transmitting the photos by Bluetooth. The only one that doesn’t work with right now is the iPhone, which is kind of weird, but I’m sure they’ll develop an app for something like that. See you can find it here and as its searching, basically, it’s trying to make a connection with the phone and Bluetooth printer and again any device that has Bluetooth and is capable of transmitting those photos can send the photo to the printer.
Male 2: There it is.
Male 1: I’m going to click on that and now its transmitting. These are some of the photos that we’ve taken before and as you can see, they’re not bad little photos. Not super huge but a fun little thing you can use to print out little photos of people that you’ve taken.
Male 2: Yes, put up in your little workspace or on your little kiosk and it’s interesting. The technology here, you don’t put ink in it, every thing that needs to be developed with the photo is actually in the paper. It’s called Zink technology or Zink paper. So right now, it’s actually got the image and now it’s going to print out. They come in little packs of ten and 30. I think the ten packs is about five bucks US and the printer itself is in the $200.00 range but a handy little device if you want to get those photos on the go.
Male 1: You know I talked to the folks on Polaroid and what's exciting about this technology is that because all the color, all the ink is actually in the paper itself and there’s basically a heat process that’s—look at that picture its awesome. That’s causing the colors to come out that the uses for this in the future; we’re going to see some pretty interesting things happen. They are actually looking at potentially building this into mobile phones. So now, you get a mobile phone that can actually print these things off because this is quite a big device but at the end of the day, it’s only because it’s holding all that paper. The printer itself is just in this little end, oh that’s a little hot there too and it uses heat to warm up the paper and causes that color to come out.
Male 2: So it’s Polaroid Pogo, runs on battery, you can charge it up. It’s using Zink technology to print out the photos instantly, just like the old days.
Male 1: Did you hit someone on the way to work this morning?