Pokémon Go Sends Nintendo Shares Soaring
( 01:27 )
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July 11 -- Nintendo hasn't fully embraced the world of mobile gaming, but the early success of Pokemon Go is giving gamers and investors a taste of the rewards the Japanese gaming company may reap if it decides to go all in. The maker of Super Mario and Zelda games has added more than $7 billion in market value since last week's debut of a new smartphone app for its fantasy monster character franchise.

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