Jamal from Phillo Flowers in Notting Hill talks to us about his ‘contemporary chic’ flower designs
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Host: I'm here with Jamel from Phillo who are based in Notinghill. Hello Jamel, can you tell me a little bit about your company?
Jamel: We’re six years old, we’re Notinghill’s—it's a very big shop that we run. It's quite busy. We do lots of events, weddings.
Host: And what kind of style do you do?
Jamel: I would say contemporary sheik.
Host: Now can you kind of talk me through these, this is quite an elaborate design and full of color, what do you have in here?
Jamel: It's a lot off season flowers. So hydrangeas, and lots of different roses and some air plants. We’re quite using plants as wholly as it should be, so I'm using leaves, and things like that. So a lot of our designs don’t have furnishing, it's just flowers. And with this one, I wanted to create something like an ice cream or a cake.
Host: It works perfectly. I’m hungry already. Now, the colors you’ve used they're very soft and subtle colors. You work mainly with the pastels and you work a lot with stronger bolder colors also.
Jamel: It varies. We do—I think a bit of both. I quite like the pastels personally. I like the mushroom colors. If it was my choice, I’d go for these for wedding.
Host: And what would you say is more popular with the brides?
Jamel: Shades of pink and white, lilac, cream, stuffed tones.
Host: This bouquet is absolutely beautiful, can you tell me obviously what this is made from?
Jamel: Yes, it's a wild colored bouquet and I tend to do my bouquets for my bridal work. I just prefer—it's like an accessory, it could be a tie or shoe, you know the detail is incredible.
Host: And is there a certain kind of designer’s style that loved the brides go for, do they go for the more elaborate or more of the hand tones?
Jamel: Lots of brides are of hand tones, so we normally do white bouquets.