Setting the white balance is very simple.

The white balance is available in most of the scene modes, not all the scene modes. You will not be able to change the white balance in the auto mode but you will indeed program, aperture, shutter and manual modes. So I’m going to use the program modes for demonstration and in any of the modes its access the same way exactly.

Go ahead and press the quick menu button, hold it down for a second until the menu is displayed, move over to the right balance option and auto white balances option but I don’t like these option at all because indoors it’s not going to produced very good color. If your outdoors are recommending daylight, if it’s a cloudy day or if you’re in the shade, this one of these two options both will warm up the tones in your image to compensate for the cool colors in cloudy and shady situation.

If the flash is what’s going to be used to eliminate your subject, I’d recommend using the flash white balance to compensate for the blue light the flash pauses and if you’re indoors using standard incandescent lighting then go with the halogen setting. The other options are custom. We have two custom options, you can set the custom options very easily just by pressing the displayed button as it indicates down here. You have the square right in the center and what you want to do is place that square over a white sheet of paper or a great card in your scene.

The reason why you want to used customize balance is to get the most accurate color out of the product for example and so you set a white sheet of paper underneath the lighting that your using and focus the square on that white sheet of paper. I’ll use the background then go ahead and press set in order to calibrate. Once the camera is calibrated for the lighting condition you’re using, it prompts back and every time you come back t this custom white balance remember the last calibrated setting. So if you have a product photography set up with some lights, I would highly recommend setting the custom white balance.

The other option, I’ll just go ahead and re-access this menu is the color temperature option which allows you to actually adjust the color temperature. If you want to know more about the relationship between color temperature and white balance, check out the glass reception at lbguides.com but basically if I hit the displayed button down here, I can move these scale upper down to adjust the color temperature. If I move up and I can do so using either up and down navigation buttons or the joystick, you can see that the image is beginning to warm up and the higher I’d go the warmer and more red the picture becomes.

So for example, this is really great I can set it to 10,000 Kelvin if I’m outdoors taking picture of a sunset because it will really increase the amount of red’s and oranges in the sky. If I’m not looking for a creative look, then I can just set this appropriately or as I mentioned before, it’s probably much easier just press set and the quick menu button to set the proper white balance using the predetermine settings.

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