(Image Source: YouTube/OREO ) BY KERRY LEARY ANCHOR LAUREN ZIMA Breaking news in the science world... one man has reached an entirely new level of invention... drum roll please... A physicist has created a machine to remove the cream from oreo cookies . Brilliant! It’s called the “OSM”... or oreo separator machine... and it was made for one reason. Inventor David Neevel only likes the cookie part of the oreo sandwich.... we could call that a first world problem. MSN Now has more on the pioneer’s daring adventure. “He's slaved away in a frigid garage in Portland, Ore., for more than ".04 years" (around 14-and-a-half days) … The noble undertaking has demanded extreme sacrifices: Not only has Neveel spent hours away from his girlfriend and dog, he had to ‘try to find a good sandwich’ near the Portland garage where he built his contraption.” The video is the first in a new advertising campaign from Oreo... and it’s already proven to be successful. The YouTube video has more than 230,000 views. The Verge notes: “The video … is part of a broader social media campaign that invites consumers to upload Oreo photos to Instagram and proclaim their allegiance with hashtags — #cookiethis or #cremethat. It's a pretty blatant parody of today's YouTube-fueled DIY culture, but it's hard to find fault with Oreo's execution.” The aim of the campaign is to ramp up its YouTube subscriber base. Mashable spoke with the cookie’s brand director about the latest youtube campaign video. "We are continuously looking at YouTube as a means to share Oreo video content to keep our fans engaged and excited.” This comes on the heels of the cookie’s Super Bowl campaign ... which was deemed brilliant after making an ad campaign about the black out during the football game.