VIDEO
|
by
BeetTV
Online Video Ad Network Moves to Cost Per Engagement Pricing Model
VIDEO DESCRIPTION:
Ad networks like Tremor Video aren't aiming to compete with the premium publishers, said Jason Krebs, SVP and Chief Media
...
Officer for Tremor, who was a panelist in the Beet.TV Leadership Webcast. Instead, Tremor focuses on selling reach, frequency and engagement, while premium sites sell brand adjacency, custom ideas and a permanent position to advertisers, Krebs said during a discussion on whether ad networks and exchanges potentially commoditize video ad pricing.
Posted: 08/08/2011
|
Views: 1,332
|
Duration: 03:13
Featured Partners
MORE TOPICS
1
2
MORE VIDEOS IN Tech
- Mirrorless Cameras Review
- Buyer's Guide: Set Top Boxes
- Retina-Like Toshiba Kirabook Review
- Build Your Own Mobile Recording Studio F...
- Buffalo DriveStation DDR Review
- Ergonomic Designed Mouses
- How to Energy in Your Home
- Toshiba Kirabook Review
- Hands On | Toshiba Launches Luxury Line ...
- Influencers and Innovation: Raspberry Pi
FEATURED IN Tech
- 3D Printers for the Home
- ETrak: Personal GPS+ Tracker Hopes To Sa...
- Ergonomic Designed Mouses
- Lenovo's Corinna Proctor and Jason Parri...
- NASA Jet Propulsion Laboratory's Tom Riv...
- Tech Talk: Windows 8, HTC Desire C
- How to Hook Up a Digital TV HDTV With an...
- TechCrunch Makers: Bossa Nova Robotics &...
- How to Energy in Your Home
- Buyer's Guide: Set Top Boxes
Comments